iGaming Weekly | Jun. 11, 2024

As the gambling industry continues to heat up, the race for marketshare endures as new and existing operators change up their marketing styles and methods. In this new attention age, we believe that alongside the more conventional marketing avenues, operators need to be making splashes, grabbing short-term viral attention. The operator who can master this art in 2024 can quite easily climb the ranks and set themselves apart. For any operators reading the newsletter this week, challenge yourselves to make one viral post this week. There's no guarantee, but it might just work...

Industry Overview

Casino News

• 500 has released their most played stats, with Sugar Rush 1000 and Wheel of Fortune being their most played slots and games.
• MetaWin has released an update on their Twitter, with $MWIN being their main focus.
• Shuffle has partnered with Into the Breach, a British eSports team. The team announces changes to $SHFL token, moving away from the buy and burn model.
• Clash has revamped their profile page, as well as seeing a 30% increase month over month in page visits.

Traditional Gaming

• BetMGM has won awards at the Hashtag Spots Awards, including Best Sports Betting Partnership and Best Communications Strategy.
• DraftKings has named Set Free Richardson their Creative Director of NBA Culture.
• FanDuel has acquired BeyondPlay, a B2B software focused on player engagement, and has appointed Karolina Pelc the head of this new division.

Decentralised Casinos

• YOLO has announced their Season 2 commencement will be on June 12th, also providing updated degenomics.
• The WINR Chain will be releasing soon, claimed to be an EVM-based L3 used for decentralized gambling apps.

Aggregators & Providers

• Hacksaw OpenRGS, their cutting-edge game development and design wing, has turned one year old this past week.
• For World Environment Day, Softswiss offices in Georgia and Poland to plant trees and clean up parks!

New Releases

• Pragmatic: Sweet Bonanza 1000, Wildies
• Hacksaw: Cursed Crypt
• BGaming: Gold of Minos
• NoLimit: Deadwood R.I.P
• Push: The Grand Show

Upcoming Releases

• Pragmatic: Devilicious, Medusa's Stone, Big Bass Mission Fishin’
• Hacksaw: Shadow Strike, Ze Zeus
• NoLimit: Beheaded
• BGaming: Fishing Club

Miscellaneous

• $BNB reached an all-time high of $720 this past week.
• Canadian Lawmakers are weighing up the option of banning sports betting ads.
• Philippine authorities completed a raid on an unlicensed offshore operating gaming center, saving 187 people.
• A fourth man in the NBA Gambling Scandal has turned himself into the US District Court in New York.

Did we miss something?

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